Detroit-based workwear label Carhartt is once again getting into the pickup truck game, but in what could be the ultimate cross-branding betrayal, it has abandoned all ties with its former corporate partner in favor of its greatest rival. That’s right, the Carhartt name that was once featured on the flanks of the 2021–2023 Chevrolet Silverado HD is now going to appear on the 2027 Ford F-Series Super Duty. Debuting on an F-350 crew cab long bed, the Carhartt package includes a few special exterior cues, an overall-inspired cabin, and some additional protection and capability features.
Subtlety Is The Name Of The Game
The 2027 Super Duty with the Carhartt package, seen in these photos in F-350 form, is most obviously identifiable by its new rolling stock, a set of 20-inch wheels. Their design was inspired, according to Ford, by the textures and details seen around Carhartt’s flagship store in Detroit – think concrete, manhole covers, and the historic mural on the side of the building.
Other exterior cues include new fender vents that ditch the F-250/F-350 designations in favor of Carhartt’s signature yellow branding. The logo also appears on the spray-in bedliner, as well as on tailgate and door decals with a forged carbon texture. The special edition also gets a dark-painted grille and bumpers.
Inside, the Super Duty is a bit more recognizably different, starting with a unique pattern for the cloth upholstery that’s intended to evoke Carhartt’s signature duck canvas material. The seat seams and door panels are triple-stitched, again taking a note from the workwear brand, while an embroidered logo shows up on the front seat headrests and seatback pockets. The all-weather floor mats are unique to the Carhartt edition, sporting yet another logo as well as a texture that comes from the company’s latest tool bag.
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