Service members and families are being honored with a variety of discounts for July 4th in 2026. Below are some highlighted offerings.
Information on discounts will be added as it becomes available. Please check back frequently as the list is updated.
2026 Fourth of July Discounts
Academy Sports + Outdoors
From April 26 to July 4, active-duty military and veterans get 10% off your entire purchase online or in-store.
Blue Star Museums
Blue Star Museums is a collaboration among the National Endowment for the Arts, Blue Star Families, the Department of Defense, and museums across America to offer free admission to the nation’s active-duty military personnel, including the National Guard and Reserves, and their families. The 2026 Blue Star Museums program begins on Armed Forces Day (May 16) and ends on Labor Day (September 7).
Cincinnati Zoo
All active duty and retired military receive free admission on July 4. They can also purchase up to six discounted admission tickets for members of their immediate family.
Rack Room Shoes
Rack Room Shoes offers a 20% discount off your entire purchase in stores on July 4 to anyone with a military ID.
2025 Fourth of July Discounts
Busch Gardens
In advance of Independence Day, Busch Gardens parks in Tampa Bay and Williamsburg as well as Adventure Island and Water Country USA are honoring U.S. military active-duty and veterans and their families with a day at the parks for free. U.S. military veterans will receive free one-day admission for themselves and up to three guests. Veterans can register for this offer through June 22, 2025 and have until July 6, 2025 to visit the parks with their free tickets.
Columbus Zoo and Aquarium
Military members, both past and present can get one free Day Pass to the Columbus Zoo and Aquarium June 30 through July 4. They can also purchase up to five additional Day Passes at a 50% discount. Proof of service is required. Tickets must be purchased at the Columbus Zoo’s main gate on the day of your visit.
Gilroy Gardens
Active-duty military, veterans get free admission July 4 through 6, plus 50% off general admission for up to six guests. Show valid ID at front gate to claim this offer.
SeaWorld
In advance of Independence Day, all SeaWorld parks in Orlando, San Antonio and San Diego as well as Aquatica parks in Orlando and San Antonio, are honoring U.S. military active-duty and veterans and their families with a day at the parks for free. Eligible U.S military veterans and retirees can register for complimentary single-day ticket(s) for themselves and up to three dependents before June 22, 2025 at www.WavesofHonor.com. After registering, all tickets must be redeemed by July 6, 2025. Service members and their direct dependents must have a valid active military ID to participate.
Sun Splash Family Waterpark
Military service members receive free admission July 4 through 6.
Target
Target is offering veterans, active and Guard and Reserve members and their dependents 10% off two separate transactions from June 22 through July 5.
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